Grow a Simple, Systemized, and Digitalized Business that Supports Your Lifestyle & Growth Goals


Build a Simple Business. When you have the right business model and the right systems in place, growing your business becomes effortless and enjoyable.


Build an Efficient Business. Identify and install the tools that make your systems run like an engine allowing you to become more efficient in your business.


Build a Business that Enables Your Lifestyle Goals. With the right model and tools, you can grow your business while you enjoy your life.

Avenue Method by Tiina Wilen


Decide your level of digitalization. Position your business as the one and only choice for your clients. Design your signature business model with simple processes and assets that increase the operational efficiency and value of your company.


Engineer systems and automation for consistent sales and marketing. Build the front/back end systems for customer value delivery. Implement the infrastructure that enables you to scale.


Identify and implement the tools and technology that your business needs. Automate the key operations to achieve your lifestyle goals.

Do you want better profits, a bigger impact, and more joy?

You need to build a Simple, Systemized, and Digitalized Business.

The Good News: We Can Help

Tiina Wilen is a leading systemization and digitalization expert helping professionals and brands build simple businesses allowing them to live the life they desire. She also builds and manages a portfolio of her own digital brands.
She holds a Master of Science in Systems Engineering, a Bachelor in Business, PMP® (Project Management Professional) Certification, and multiple diplomas in interior and graphic design. She spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million euro offshore operations and delivery performance leading global teams of over 300 software engineers and IT professionals.
She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO and principal strategist at Avenue and the publisher at Trilingual Tiina is originally from Helsinki, Finland and now lives in the Swedish countryside with her family of 4 humans and one spoiled Staffy.
She believes positioning, systems, and digitalization are the key ingredients to growing a joyful business that allows the lifestyle many entrepreneurs dream about.
After launching her first business in the home decor industry, Tiina quickly saw that many small business owners lack the skills and infrastructure that allow the business owners to live the life they desire, while also building fantastic businesses, which led her to focus on helping SMEs grow with systems, processes, and digital tools.
I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson | CEO at Durewall Institutet

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther | Head of ICT Service Operations at Tieto Corporate

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström | Artist & Entrepreneur at

Thank you so much for creating a fantastic experience with lots of insights and tools to move forward with some things on my own when the time comes for my business to grow (since I only just started) I will need your experience more on a one to one basis in the future!

Monika | Owner at Viva Habitat Store for Home Decoration, Furniture and Interior Decoration

Avenue is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka | CEO at AC Recruitment

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell | CEO at Nordics VirtusaPolaris


The Avenue Method™ helps you design, systemize, and digitalize your business to hit your lifestyle and growth goals.