Business and marketing success starts with the absolute foundation: identifying whom you want to serve, what they want and needs, and how you can communicate your message so that they will become interested in buying from / working with you.

But, your customer profile is not the only type of persona you need to identify!

In this project, we will 

• identify your client persona(s) and what makes them buy
• identify the other key personas you need in order to grow and why you need to do it
• identify what you need to know about these key personas to be able to create marketing and growth opportunities