How to Become Digitally Confident – What it Means and Why it Matters?

If you’re feeling overwhelmed or intimidated by technology, you’re not alone.

Many business owners struggle with digitalization, whether it’s because they didn’t grow up with computers or because they feel like they can’t keep up with the latest trends. However, becoming digitally confident is an essential skill in today’s world as a small (or big) business owner, and it’s never too late to start.

At Avenue, we teach, implement, and do digitalization. I’ve been doing it professionally for 20+ years, and sometimes it’s easy to forget that not everyone is as digitally confident as I am. But, the good news is that everyone can become that, and digitalize their businesses to the point that suits their vision.

When digitalizing, we always follow our model; The Avenue.

  • It starts with designing the right business model for you, positioning your business, creating the brand elements and assets, and the processes that are needed.
  • Then we move on to systemization, where we systemize the key areas of your business, starting with sales, marketing, and value delivery.
  • Finally, we find and implement the tools and automations that your business needs so you can hit your growth and lifestyle goals.

See, none of the digitalization work starts with tools! It might be clear to you, but we meet so many people who have purchased all the cool gadgets, yet they don’t know how to use them effectively in their businesses. That’s why, we always approach the digitalizarion journey from the right end – designing your model and setting your intentions. And, to be able to digitalize your business, you need to grow your confidence regarding digitalization!

What is Digital Confidence?

Digital Confidence is the ability to navigate and use digital tools and technologies with ease and comfort. It means having the knowledge and skills to use digital devices, software, and applications effectively. Being digitally confident means that you can use technology to your advantage and achieve your goals efficiently.

Why is Digital Confidence Important?

In today’s digital age, digital confidence is essential. Most businesses and organizations have adopted a digital business model, and digital marketing is becoming increasingly important. Being digitally confident gives you a competitive edge in growing your business and making strategic decisions.

It can also enhance your personal life by allowing you to access information easily, accomplish tasks more efficiently, and automate the key operations in your business.

Benefits of Being Digitally Confident

There are several benefits to being digitally confident. Some of these benefits include:

  • Increased productivity and efficiency
  • Improved communication and operations
  • Access to a wider range of information and resources
  • Remote working possibility
  • Being able to fix issues with websites without external parts
  • Making better investments in your business
  • Growing a business that can be run anywhere
  • Understand what talent to hire/outsource
  • Digital assets investing is a great retirement plan
  • A better understanding of the digital threads and challenges

In addition to these benefits, being digitally confident can also help you stay safe online. By understanding how to protect your personal information and avoid scams and phishing attempts, you can use the internet with confidence and peace of mind.

Here’s a piece of truth about digital and online businesses that many people don’t talk about:

If you plan to grow a digital business, either fully digital such as offering digital products or services, or a partially digital, such as an e-commerce store or a partially digitalized business model… you NEED to learn the tools and technologies, workflows, and more.

Heck – even if you’re growing only a foundationally digitalized business, where only the marketing and back-end processes such as accounting, logistics, etc are digitalized, you still need to learn what it means, even though you are purchasing the services from agencies and other vendors! You can’t compete in 2023 if your business doesn’t have the necessary digitalization skills.

Developing Digital Skills

As I stated earlier, you need to start by identifying the needs your organization has. Or, take some time to discover what is possible for you too! I’d suggest you go outside of your own industry and look at other industries… what are they doing to innovate their service offerings? What cool ways can you implement in your business?

If you need ideas and guidance, here are a few great starting points: