In the first part of this project, we build your Power Invitation (PI). It consists of:
- A traffic system that sends you new prospects to your business every day
- A clear message to the right people (your hyper-targeted audience)
- A specific promise to solve the problem they have
- A simple mechanism to get the first YES
- A sales-enabling environment making your sales a simple and joyful process
The order, however, is the following:
- sales system and assets
- marketing system–> message, promise, mechanism
- traffic –> inviting new people to your business every day
But first, let’s define your Buyer Journey and Key Growth Metrics!
