Grow an Elegant, Systems-Driven Business Without Sacrificing Quality & Wellbeing

The Avenue Program is for service professionals and iconic product brands who want build elegant, modern, and scalable companies providing them with the lifestyle they desire and deserve.

Do you…

  • want to systemize your business… but you don’t know where to start?
  • want to expand your business model and diversify your income… but you don’t know what would suit you and your industry?
  • want to digitalize parts or your whole business… but you don’t know what would be the best solution for you?
  • want to build systems and processes to run an effective, elegant business… but you and your team don’t have the time or the competence?
  • want to remove yourself from the minutiae… yet you feel like you need to wear all the hats, all the time?

Your Business Looks Nothing Like the Others' Businesses

And we have deep respect for that.


Avenue is the only program in the market that helps you design your unique business model, multiple revenue streams, and the critical systems you need in place to be able to run all of them in a systemic way – regardless if you’re a one-person business by choice, or want to scale with a team.

Does any of this sound like you?

You’re great at what you do, but the client pipeline doesn’t represent that. You want to attract better clients, become consistent in your sales and marketing, and grow with ease


It’s been good but honestly… your operations are a mess. You sell whatever to whomever and your clients send you text messages on Saturday mornings…


You know it’s time for you to scale your operations, add multiple revenue streams, and build the infrastructure your growing business needs…


You’ve got lots of customers but you also got no time for life, family, and the CEO activities required for you to take your business to the next level. You are tired of the hustle and think: “There MUST be a better way to grow my business!”

Well, here’s something we know

There is a better way.


You CAN turn frustration into clarity, a messy business into an elegant, systems-driven company with a clear structure and great profit margins.

You CAN get all the customers you want, and grow a fun, profitable business without sacrificing quality & wellbeing.

You CAN add multiple revenue streams and secure your future.

You CAN build the partnership networks that allow your expansion.

You CAN redesign your business and fall in love with it, again.


How about we hook arms and systemize & grow your business?

“Growth is complex” you might think

And it’s true. Here’s why:

  • Growth doesn’t happen by accident but by decisions and design – you need to carve out time to plan and execute at a new level
  • Allowing your clients set the rules for your business will never make you successful, regardless of what success means to you. It’s time to take the power back, set boundaries and non-negotiables, and design a premium client experience
  • Contrary to common belief, creating clear and definite rules for your business does not scare your clients away – it makes them trust you as a company, and value your expertise
  • The cookie-cutter growth models don’t work for you – your business is as unique as you, so both you and your business need a bespoke strategy and growth systems
  • Marketing is elementary, but pointless if you don’t know what your positioning is and don’t have a well-functioning sales engine in place
  • Doing random social media posting does not grow your revenue. It for sure looks like that’s what competitors are doing but in reality, the ones who thrive have figured out a few secrets that you haven’t (yet)
  • Hunting for clients is bad for your wellbeing and reputation – smart companies build demand for their services and products
  • Knowing your Key Growth Metrics is the only way to determine how to grow – no more doing stuff that doesn’t work for you
  • Digitalization of your business is, in fact, quite simple and fun (but it doesn’t start with the tools)

Growth is also a CHOICE

Essentially, it all comes down to one simple shift:

You Need Systems

Operational Efficiency

Finally have a business that is known for its value and customer experience. When you have the right business model and the right systems in place, growing your business becomes effortless and enjoyable.

Perpetual Growth

Finally have the right systems, processes, and tools in place. When you expand your business and have the right infrastructure to meet the demand, your growth becomes perpetual.

Impact & Influence People

Finally have a business that makes an impact. When you combine the right idea, messaging, and model with expansion tactics, you become seen as the influencer and changemaker in your industry.


The Avenue

Our flagship program Avenue is a holistic consulting, education, and implementation program dedicated to helping you position your business and brand as the best thing since sliced bread in the eyes and hearts of your customers, design your signature growth systems to grow and scale without sacrificing your life.

This is not ONLY about marketing, or ONLY about the brand, or ONLY about the technology. It gives you a true 360° growth roadmap that every CEO needs.


Smart businesses build strategic and tactical assets that increase the value of the company, and operational efficiency, make an impact, and contribute to growth. We identify 9 strategic assets every business needs to focus on building at different stages of their journey. During this program, we cover and implement every Key Growth Element in a structured way.

As a Business Owner / CEO, You Do This Work Anyway

You know your business growth requires more than one trick or one area of focus. You’ve most likely been through multiple programs that teach you “the only way” to grow. Well, how’s that working for you?

The reason it’s not working is that your growing business needs to develop in all areas of business, not just one. Since you need to do this work anyway, how about not doing it alone?


We work with Premium Service & Product Businesses selling to consumers or companies. Most of our clients are in the home, design, wellbeing, lifestyle, or decor space, but we also have B2B consultants, brand experts, life coaches, and more, in the program. The first thing we establish when you join the program is your business model, which in turn will put you on the right business model track: service, physical product, digital product, or location-based business.

Your niche is not the key factor in determining whether this is the right program for you – your desire to systemize and grow is what matters.


You offer services; interior design, gardening, consulting, etc services to consumers or businesses


You offer products within the home, hospitality, or wellbeing niche to consumers, retail stores, or partners


You offer digital products such as online courses, digital designs, or memberships to your customers


You offer experiences locally, such as a store, spa, boutique hotel, restaurant, or a showroom

You could have many of these models, and most of our clients have. You might be selling premium services to a certain market, and want to launch an online course or a product line. We help you grow several revenue streams in a systematic way.

Over the years, we have helped hundreds of business owners grow and scale, build multiple revenue streams, systemize, digitalize, expand, internationalize, shift, level up, and sell their companies. I want you to know that for me, your business and growth are personal. I’m funny but tough, I will make you step outside of your comfort zone and grow, both as a human, leader, and business owner.

While I’m a pro at systemization (PRO = first a Master of Science in IT Engineering and a Bachelor in Business, and then many years in the corporate world leading highly complex systematization projects for banks and other boring organizations), I’m also excellent at designing concepts that people buy into. thinking bigger, and helping you get out of your comfort zone.

My superpower is to design innovative business models, engineer solid, evergreen sales and marketing systems, and turn organizational chaos into systems, processes, and delivery excellence. I have 20+ years of international business experience covering SaaS, service design, and growing global brands in the design, lifestyle, and wellbeing industries.

I love helping cool, ethical, and dedicated people make big moves and lots of cash while they enjoy their lives. Do you value that? Well then, maybe we should put our smart heads together and make some magic happen!



We determine where you are right now, and what you should be focusing on next. We use our tools to determine your stage, decide what revenue stream to build first, and design the growth framework to get to your goals.


During the 12-week programming, we will walk through the essential growth systems that every business needs. We will build your positioning, brand, and sales & marketing systems for your chosen revenue stream.


After the ESSENTIALS, we will get into the Consistent Growth Phase, where we select a project or a few per quarter, and implement them together. We have quarterly Strategy Weeks during which we go through certain Growth Rituals to follow up on your progress and decide on your next moves.


What’s a Growth Project?

A project is a business development sprint that has a specific goal, scope, and timeline.

In The Avenue Program, we have hundreds of projects that we can help you complete, so that you can grow and scale. Some projects are short and some are long. Some require specific tools and some don’t. Either way, we will help you decide what projects to prioritize, implement them to get amazing results and keep you focused on your goals.



We will kickstart the program with the 7-day Infusion. You will

  • learn the complete method
  • be able to make a plan for your growth
  • craft your vision, direction, plan, and goals
  • design a structure for business development
  • learn the Traffic Light System & B.O.S
  • identify how to carve out time for growth and CEO activities

End of the week: take the Growth Assessment & get personalized feedback!



In this 3-part project, we will

  • get clear on your customer profile and what makes them buy
  • identify your power positioning; category and niche, values, personality, category changemakers, and authority builders
  • craft a message that attracts the right customers and brings clarity to your strategy, branding, and marketing
  • design the brand assets you need to attract and sell your services and products


In this 2-part project, we will

  • design your methodology, the MAP
  • create your Front / Back End Offer structure
  • set the right pricing for your offers and calculate how that impacts your growability and scalability
  • identify your signature offer
  • create your offer assets you use in sales and marketing
  • get clear on product-led marketing strategies: what it is, how it works, and why that’s the best marketing strategy
  • identify and create a database of your marketing words, images, ideas, and stories –> everything you need to create successful marketing online and offline!


In this project, we will build your bespoke sales system. We will

  • identify the right sales framework for your specific revenue stream
  • design your signature sales system that feels joyful and effortless for you and for your clients
  • set up all the sales assets your business needs
  • identify and integrate all the tools your growing business needs
  • make sales!


In this project, we will build your bespoke marketing system. We will

  • design your signature marketing system that is tailored to work with your audience, personality, and offers
  • implement the lifecycle client acquisition framework that every business needs to become permanently profitable
  • identify the best platforms for you to generate awareness and prospects: social, media, partner channels, direct marketing, etc
  • align your marketing and sales activities
  • design a content system and schedule you can easily maintain
  • implement the tools you need to maintain a steady and consistent visibility
  • automate your marketing systems to get your hands free and enjoy growing your business


By now, you have the Growth Essentials in place and working! Whenever you feel it’s time to implement next-level projects, you can pick from the ever-growing library of special projects. Here are a few of them.

Business Model Design

  • design your back-end profit pillars
  • digitalize your offers
  • add multiple revenue streams

Marketing & Sales Automation

  • automate lead generation
  • implement marketing tools
  • automate sales


  • define your back-end processes
  • design your signature onboarding & delivery excellence
  • build & train your team

Partnerships & Media

  • build brand partnerships
  • build media partnerships
  • build pipeline partnerships

Our unique method of mixing The Essential Foundations, Consulting & Coaching, and Advanced Special Projects will bring you the right blend of systems, structure, harmony, and new cool ideas to grow your business.




Do YOU want to systemize your business and experience growth without losing sanity?

More Profits. More Impact. More Joy.

Operational Efficiency

Finally have a business that is known for its value and customer experience. When you have the right business model and the right systems in place, growing your business becomes effortless and enjoyable.

Perpetual Growth

Finally have the right systems, processes, and tools in place. When you expand your business and have the right infrastructure to meet the demand, your growth becomes perpetual.

Impact & Influence People

Finally have a business that makes an impact. When you combine the right idea, messaging, and model with expansion tactics, you become seen as the influencer and changemaker in your industry.

Joana offered a massive help on how to scale a small business and take it from startup phase to growth. It was a long-life takeaway!

Raquel Carvalho | Founder & CEO Natural Health Academy

I took this course in Feb... it helped me a lot in my business... During the course I could evaluate my ideas, set a realistic plan, take the right decisions and keep my self on track. Before this course I was completely confused for a long time, in big doubt and could not see things clear. I'm glad I did this step and I highly recommend.

Thank you Ali for your precious experience, I sincerely enjoyed the time i spent in each class because all info you were giving in simple way straight to the point, easy to understand and apply. Looking forward for more collaboration with you.

Nihal Sedky | CEO at Thalath

Avenue is a great program and cooperation with Tiina as a coach is educative. Tiina showed me many strategies and possibilities on my way to my own business.

Agata Ceglecka | CEO at AC Recruitment

Ali's understanding of human relationships and business are quite extraordinary, and I know from personal experience that she can see where and why you're stuck and how you can get out of it. Ali is generous and passionate, she sees big and small things that others can't see, she's a real creator.

Simona Mango | Classical singer, vocal coach and nutrition coach for classical singers

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström | Artist & Entrepreneur at

It was an absolute pleasure to work with Joana. She has a thorough knowledge of international sales, branding, budgeting, retail and marketing and is always the utmost professional.

Elizabeth | CEO & Founder at Portfolio Luxe

Ali is very calm and kind in her manner and listens intently. She has great advice for the issues you are facing and was able to connect me to people who could help. I would definitely recommend working with her.

Sam Crane | Singer, songwriter, guitarist and performer

I have had the opportunity to work with Tiina and I value her never-ending capability and performance. She is extremely result-focused with great social competence why she skillfully can engage teams to achieve objectives. She is passionate about her roles and tasks, her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther | Head of ICT Service Operations at Tieto Corporate

It’s rare that you come across someone who is as generous with their time and energy to support you as Ali. I have had the pleasure of working alongside her for many years, learning from her each and every time.
Ali’s ability to juggle multiple projects is astonishing, all while building and nurturing her network, and yet still finds time to focus on individuals. As a team member or a leader, you will be blessed to have her by your side.

Fiona Catchpowle | Menopause Doula, author, founder of The Menopause School, passionate educator, building awareness & knowledge of the hormone highway.

Joana is a consummate professional who I thoroughly enjoy working with and would highly recommend. She is an experienced International Sales & Marketing Manager skilled in brand building and business development in a global arena.

Jane Wild | Owner TRS&CO Europe

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell | CEO at Nordics VirtusaPolaris

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu | Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L

I met Joana while taking part of a Linguistics/Digital Learning international work project for the Minho University. We worked together in Portugal and Madrid. Joana was a great team member, showing honesty, proactivity, ambition, high social and linguistic skills and an enthusiastic strategic bright personality. Later on we both worked again in Spain at the same time. It was always a pleasure to collaborate professionally with Joana and enjoy her lively sense of humor and positive spirit.

Sergio Hamilton | Co-Founder & MCO Vinosenses, San Francisco

Our sales were relying on word of mouth. Joana started working with us and immediately she put in place sales, branding and retail strategies. We’re still working with her for over 2 years now.

EFD | Founder & CEO Argan Meadow

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson | CEO at Durewall Institutet

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz | Avenue Certified Growth Coach | Founder of PlayBook for Magic

I have been in business for 5 years, however until last year it was more of a sideline to my fulltime job, so I had never really taken it that seriously. I left my fulltime job last year to peruse my dream which worked out harder than I thought!

I signed up to Ali’s course as I wanted to learn about starting up a new business, what I would need to do prior to starting, monthly, quarterly, yearly etc. I learned so much during the course.

The good thing is that it can be applied to any type of business. Ali certainly knows what she is talking about! I would not hesitate in referring someone to this course.


Common Questions & Answers

To be a good fit for the program, you should:

  • Have a business that is already serving clients and making money.
  • Sell services, physical, or digital products based on your expertise. We put you on the right track based on your business model!
  • Have a goal to grow an elegant, premium brand and business.
  • Want to implement professional processes and systems to grow your business.
  • Be ready to implement: this is not education. We will co-build your Growth System, and you need to be willing to do the work.
  • Want to use digital channels in your customer acquisition.
  • Desire to be seen as a leader by your clients, your team, and your audience.

Yes, but you need to be serious about your growth and ready to invest time into your business.

You can choose.

We have designed this to be a hybrid coaching & consulting program where you get the benefits of small group learning (=learn when others ask questions or share ideas you didn’t even think about), private coaching & consultation (=get tailored advice), and online learning (=learn when you can). You can also choose the intensity of your 1:1 coaching and consulting.

We know every business is different, and the needs for support are different. We have designed this program to suit all needs.

Our customers sell services, products, digital products, and physical products using our systems.

They serve in B2B and B2C markets.

So yes, there’s a Growth System for all kinds of business models, and our team will guide you to the right one!


We will grow your BUSINESS, and if it contains several revenue models, brands, or people, we co-create the right strategy for you.

  • Business model? Yes.
  • Brand? Yes.
  • Marketing? Yes.
  • Selling? Yes.
  • Offer? Yes.
  • Pricing? Yes.
  • Messaging & copy? Yes.
  • Budgeting & KPIs? Yes.
  • Strategic planning? Yes.
  • Publicity? Yes.
  • Technical infrastructure? Yes.
  • Tools? Yes.
  • Leadership? Yes.
  • Team building? Yes.
  • Taxes? No.
  • Accounting? No.
  • Legal? No.

Your investment depends on the level of support you need, starting at ca USD 3k for the 12-month programming. We accept EUR / USD / SEK, and offer multiple payment options!

Click the button below to access the next step and learn about our tiers, options, and what’s included!

From us – nothing.

Essentially, the tools we help you implement might come with a cost, but we have lots of alternatives for different budgets, including free and premium tools. For example, our favorite CRM system starts at 9 $ / month.

Yes and no.

You will be able to access the Essential right away, and we will guide you through it over the first 12 weeks. After that, you will unlock more projects.

After your Essentials programming.

No, you don’t have to. We are experts in teaching non-tech professionals the essential technologies, systems, and integrations.

Want to know our superpower? We make technology so simple that most of our clients even start to like tech. Now, we can’t promise you will develop a deep passion for tech, but we can promise you will dislike it less. Most importantly, you will NOT feel lost in the tech again.

We alternate the hours to suit different time zones, but the joint calls are on Thursdays. We also have some special Strategy Sessions, but they are all recorded in case you can’t join live!

We set up a schedule that works for you. We meet via Zoom.

You can add the private coaching packages if you need more 1:1 help. For example, if you decide 6 months into the program that you need monthly 1:1 coaching, then you can add a monthly coaching call package for the remaining 6 months.

We also offer full-day Strategy Consulting for our members for a great rate!

You cannot, however, change from PRO or PRIVATE to BASE midway.

You can continue with us on a month-by-month basis if you like.

Honestly – this WILL TAKE TIME. Only join when you are ready to make an intentional decision to level up your business.

Please note this: this should not be in ADDITION to your work, this should be part of your job as the CEO of your business. You need to be able to reserve 6-8 hours per week to get results.

We know you are busy, and that’s why we start with Strategic Time Planning already before the INFUSION!

No. If you have a business partner, we can create an additional login for her/him/them. You need to, however, build the same business. If you have a family company and several businesses, then each of you needs to get your own seat.

Yes, our Implementation Labs are excellent for your team members, because we help them implement things that help you grow. The coaching is for you only.

You can cancel your participation within 14 days of your start. After 14 days, we will not refund your money or change your payment schedule.

  1. we do NOT teach your same-size-fits-all things. We intentionally decide to work with product, service, and local businesses selling to consumers and corporates to keep our strategic brains evolving
  2. we do NOT only teach you some marketing gimmicks – you will get a full growth system that covers all the 9 Key Growth Assets and a solid Strategic Planning Structure you can use to level up your business
  3. we do NOT allow 1000 people to join the program at a time. You will get the personalized help that the huge programs can’t offer you (despite their big promises)
  4. you will get ready-made assets that you can use in your business. This saves you thousands in graphic designer fees!
  5. we offer 1:1 consulting and coaching
  6. you don’t have to change the program or pay more to level up – every business growth stage training is included in your program
  7. you can stay for one year or more. After the initial 12 months, you can stay as a member for as long as it benefits you

But if you want us to have a look at the program that you’re comparing our program with, send us an email and we can have a look!

Yes, of course. If you do the work, you will have a customized system to grow and scale your business.

However, your success depends on your participation and willingness to succeed. We bring the strategies, tactics, and tools – you bring the passion and manpower.

Kindly notice that by law, we need to handle the EU VAT correctly.

If you are a Swedish company –> VAT will be added and you can submit it to the Swedish Government to get it back.

If you have a valid EU VAT number –> no VAT is added. You need to submit your VAT details at the time of purchase, and they cannot be added retrospectively. In case you receive your VAT number later during the program, you can most likely submit the invoice copies to your tax department and receive a refund for the VAT that you have paid. We do not re-create the payment schedule, so kindly make sure you have the VAT number ready before you join if you plan to apply it later.

No valid VAT number (but in the VAT zone) –> VAT will be added. See above in case you apply for a VAT number later while in/after the program.

If you’re outside of the EU VAT zone –> no VAT is added.

If this is confusing, please check with your accountant. We do not offer tax consultation.


How much SUPPORT do you need?


You can tailor your own experience based on how much support you need. The destination is the same for all our members. If you need more 1:1 consulting and coaching, choose the PRO or PRIVATE option.


from $ 3k We accept USD / EUR / SEK | Eventual VAT to be added

PAID IN FULL – save over 16%

This is perfect for you who want the system and implementation help but don’t need private coaching & consulting

  • 12-month business systemization program
  • All modules, lessons, workbooks, and tools
  • Monthly Implementation Labs – join and build your infrastructure with us
  • Monthly QA call
  • Ask anything on The Wall – we’re guiding you inside the wall every day


  • 90-day goal-setting workshop
  • Additional strategy sessions
  • B.O.S reporting session
  • CEO DAY in November


from $ 5k We accept USD / EUR / SEK | Eventual VAT to be added

PAID IN FULL – save over 16% and get a 1:1 onboarding call

This is perfect for you who want the system, implementation, and the possibility to ask questions in a private environment

  • 12-month business systemization program
  • All modules, lessons, workbooks, and tools
  • Monthly Implementation Labs – join and build your infrastructure with us
  • Monthly QA call
  • Ask anything on The Wall – we’re guiding you inside the wall every day


  • 90-day goal-setting workshop
  • Personalized feedback on your 90-day plan
  • Additional strategy sessions
  • B.O.S reporting session
  • CEO DAY in November


  • Bi-Weekly Voxer Day – private communication with Tiina. With Voxer, you can send voice, text, and multimedia messages in real-time, anywhere you are, and it’s super easy to use! You only need an iPhone/Android or a computer. (read more below)


from $ 25k We accept USD / EUR / SEK | Eventual VAT to be added

PAID IN FULL – save over 16%

This is perfect for you who want private consulting and coaching, and done-for-you implementation

  • 12-month business systemization program
  • All modules, lessons, workbooks, and tools
  • Monthly Implementation Labs – join and build your infrastructure with us
  • Monthly QA call
  • Ask anything on The Wall – we’re guiding you inside the wall every day


  • 90-day goal-setting workshop
  • Personalized feedback on your 90-day plan
  • Additional strategy sessions
  • B.O.S reporting session
  • A private half-day strategy + implementation call
  • CEO DAY in November
  • Yearly budget overview in November


  • Meet Tiina 2 x month for a 60-minute consulting session


  • 11 months (we take a 4-week holiday each year) of Mon-Thu 1:1 coaching chat to ask anything and get guidance on your decisions, projects, implementations, and progress. We use our project management tool to exchange written communication & documents, and Voxer for quick chats. Both tools are very simple to use. (read more below)

What is Voxer?


We recently added another 1:1 communication channel to make it super easy for our clients to get help from us. We decided to use a popular tool called Voxer, because it’s easy to use and quite frankly, pretty fun too! You can read more about Voxer here, but here are some key points:

  1. It works on any network on iPhone, Android, and the web. We will send you the instructions when we get started.
  2. It’s free to use.
  3. You can send voice messages, it’s like talking on a phone, or text messages, images, and video.
  4. All chats are stored in your Voxer app so you can repeat the answers anytime you need.
  5. You can send as many messages as you need. For the PRIVATE tier, our Voxer is open for you Mon-Thu 09 AM – 17 PM (CET), and for the PRO tier, we’re open 2 days every month 09 AM – 17 PM (CET).
  6. It’s private. Ask anything, and Tiina will send you private answers.

Included in the PRO / PRIVATE tiers.

What is Project Management Tool?


Our project management tool is where we exchange files and private chat. You can email directly to the tool, alternatively, login to the tool and send messages. This is a great place for you to send your work for a review, and get more in-depth advice on your growth projects.

Included in the PRIVATE tier.

What is the Training Portal?


Our training portal is where we host all our program materials, videos, tools, downloadable, scheduled calls & implementation labs, and more. As soon as you join the program, you will be able to log in to our bespoke client training portal and start your programming.

Included in all tiers.

Our No-Fail Policy


Failing to grow your business is nearly impossible* if you work with us. We combine online education with 24/7 access to suit your life, private coaching, group consulting, and powerful daily, weekly and monthly rituals to help you get results.

*we expect you to show up and do the work

Clear Path to Results

We guide you step-by-step in the implementation of your Business Foundation, Positioning, Offers, Delivery Excellence, and Demand Generation Engine. You know exactly what to do every day to grow your business.


We will keep you on the path. Your growth advisor checks in with you regularly to make sure you are on track to hit your goals.

Private Advisory**

Access our Project Management Tool to ask anything, anytime. You can use your email to send messages, or log in and work in the simple-to-use portal. With Voxer, you just push the button and talk on your phone, and your advisor will receive your message and get back to you in real time. Both tools are super easy to use.

Help is always just one message away!

1:1 Consulting Calls**

If you want, you can choose the private option to get 2 x monthly strategy calls with your growth advisor Tiina. In these calls, you will strategize your next moves, get personalized help, and review your systems and progress.

12 Months of Implementation Calls

Join the Implementation Lab calls, ask any questions you have, and get feedback from our team. In the Implementation Labs, we focus on building things such as: setting up Facebook ads, installing Google Analytics, and designing your Business Operating System…

Training Portal

24/7 access to the Avenue Training Portal with a specific curriculum to elevate your business and increase your revenue. Hundreds of lessons, templates, workbooks, and guides to help you complete your chosen project.

Bespoke Tracks

Depending on your business model, your growth system, assets, and tools will look different. We provide you with frameworks that are designed to elevate your specific business model.

Done-For-You Assets

No need to hire a graphic designer to create your brand, customer experience, and marketing assets. We give you all the assets you need, simply add your personalized texts and images and start using them right away!

Keep The Materials

You will keep the downloadable materials and tools for life. This allows you to come back to the frameworks whenever you have changes in your business, or you need to optimize the performance.

**Private / Pro Tiers.


  • Your positioning is a bit meh – people (and you) don’t quite understand what you do, for whom, and how
  • Your offers are all-over-the-place… in fact, you offer whatever a client wishes
  • You’re constantly stressed about getting customers
  • Your sales process is undefined and not likely to be called professional
  • Your marketing is limited to some random social media posts (that don’t really do anything for you)
  • Your onboarding, delivery, offboarding, prices, and materials… all inconsistent
  • You are ready to get systematic with your business but you don’t know where to start
  • Technology most likely makes your head hurt


  • Your positioning is on-point and people queue to work with you
  • Your offers are structured and profitable
  • You have a well-defined business model that works for your life and ambitions
  • You have the right sales and marketing model based on your revenue model
  • Your sales process is well-defined and professional
  • Your marketing is creating demand for your services/products
  • Your onboarding, delivery, offboarding, prices, and materials… like a pro
  • Your growth is systematic and joyful
  • You have lots of time to think and strategize
  • You have a system to track the Key Growth Metrics to make smart growth decisions
  • You understand technology and how it helps you hit your goals


Start by choosing your currency. Then choose the level of support you need. And then, choose the payment method that works for you.
After that, we will take care of you!

Not sure yet? Ask Tiina any questions:

Coming soon! Until that, send an email:

Coming soon! Until that, send an email: