In this session, we figure out how to choose your Lead Offer.
The key aspects
- This is a free offer that you use to raise their hands
- Keep it simple and short
- It always needs to lead to your Essential Offer (of the offer you want to sell)
Types of lead offers:
- E-book
- Short video
- Checklist
- Tool
- Coupon
- Free demo
- White paper
- Gamified experience such as a questionnaire
- Webinar
- Book
- Downloadable template
Examples:
- 1-week recipes
- 6-step guide to adding color to a room
- Shopping list of some sort
- Face cleaning process
- Guide for creating a budget
- Archetype quiz
- How to hang curtains guide
- Project plan
- Your methodology webinar
- Exercise booklet & videos
- Playlist
- What should I do next – quiz