In this session, we figure out how to choose your Lead Offer.

The key aspects

  • This is a free offer that you use to raise their hands
  • Keep it simple and short
  • It always needs to lead to your Essential Offer (of the offer you want to sell)

Types of lead offers:

  • E-book
  • Short video
  • Checklist
  • Tool
  • Coupon
  • Free demo
  • White paper
  • Gamified experience such as a questionnaire
  • Webinar
  • Book
  • Downloadable template


  • 1-week recipes
  • 6-step guide to adding color to a room
  • Shopping list of some sort
  • Face cleaning process
  • Guide for creating a budget
  • Archetype quiz
  • How to hang curtains guide
  • Project plan
  • Your methodology webinar
  • Exercise booklet & videos
  • Playlist
  • What should I do next – quiz