This lesson is about the client journey, how you with your marketing need to build like, trust, relevance and need before you can expect the prospect to buy from you.

ASSESSMENT – do this

  • Map out your client journey
  • What milestones do they need to go through before they are ready to buy?
  • If you already know, what is the time between the first touchpoint and sales?
  • Where in the process do you experience problems as of today?